In a marketplace where summer camp programs directors find staff recruiting more difficult every year, the audiocassette can serve as a powerful recruitment tool. Young adults and high school students still view cassettes as one of their favorite media. A cassette featuring interviews with your staffers can be an excellent give-away item at college summer job fairs. Have a select group of counselors and specialists talk about the personal rewards of camp employment, and make sure they emphasize the belief that their summer experience at your camp will serve them well in their upcoming job searches and career.