Flyers, brochures, business cards and newspaper ads. These are all forms of advertisement that companies use to meet their sales goals. However, the purchase and use of direct mailing lists can yield a company great sales results. The use of direct marketing mailing listscoupled with the use of a postcard marketing campaign can really pay off. First of all, the direct mailing lists will give the advertiser the names and addresses he or she needs to be able to send the postcard. Then the postcard is the perfect format to send a simple yet catchy ad out to consumers who may be interested in spending money.